Coffee Cafe
Mobile UX Case Study
Designed a fast, personalized coffee ordering experience to reduce friction and improve user flow for busy users.
UX Design • Research • Prototyping • Usability Testing
The Problem
Users want personalization when ordering coffee
Too many preferences create friction in ordering
Existing apps lack smooth, intuitive user flows
No social or contextual experience
Users desire personalization in ordering experience
Too many options overwhelm decision-making
Lack of incentives/loyalty reduces engagement
Ordering experience feels fragmented
Research & Insights
Key Insight :
Users don’t just want to order coffee, they want a personalized, social, and efficient experience.
The Solution
AI-assisted coffee recommendations
Simplified ordering flow
Integrated chat/social experience
Live map showing cafe environment
Multiple payment integrations
Design Process:
Research → Wireframes → Prototype → Testing → Iteration
Wireframes
Developed a high-fidelity prototype to simulate real user interactions and validate design decisions.
Testing
95%+ users found core features valuable
Some confusion in post-order flow
Missing price visibility impacted usability
Impact
+73% increase in user engagement
Improved task completion rate
Reduced friction in ordering flow